Lindsay Lewis

English/ ESL consultant: Word worker, writer, teacher, mentor and poet. Author of This Won’t Hurt a Bit! on writing clear content.

You need personal branding for your MBA

I am not a fan of brand name couture, and am not referring to “trendiness” when I remark that you need branding.

What is personal branding? Personal branding is your signature, your commitment to excellence. When I interview my Ivy League students to prepare them for essays, I ask them to consider what makes them unique? For one student whom I love dearly, he is a math whiz and oregami creator. We sold him as a person who wears math goggles! Why? This is his most important trait- creativity and single pointed focus in the world of math. He views the world in this manner. If you do not know your greatest gifts, you cannot succeed. My gift is helping you find yours.

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